- Marketing costs money. It's easy to marketyourself or your business when you have some money,when you have some capital, but what if you don'thave a lot of capital? How could you market yourself or your business with no money? Today I'm going to giveyou five ways to do that. Way number one, offeryour services for free. You see when you are just getting started and when you are brand new and you don't have a lot of credibility, what you need is notjust a gig or pay gig. What you need is actually proof.
What you need is proof thatyou could do good work. What you need is proof that you could take topotential clients and say, hey, here's my portfolio. Here's what I've done. Here are some of the resultsyou could expect from me. If you don't have that, whatyou need to do in the beginning is just to get some gigs,so to prove your worth, to build up that case. Then for other gigs in thefuture you could charge, but you need to buildthat track record asap. So offer the work for free. You need to get some resultsfor some people first. No good to say, hey, I'm thebest in the world at this. I'm so good with what I do. Nobody cares. People need to see a track record first. So offer your services inexchange of testimonials, in exchange of referrals, just for a short period of time. Build a case, collect andaccumulate that proof first. Way number two, jointventure with other people.
So figure in your marketplacewho already has access to the customers that you want. They've already spent a time and money accumulating that customer base. How could you convince themto do a joint venture with you that you could marketto their customer base? How could you do that? You can offer them money. You can offer them commission or maybe even an exchange of service where you provide a service for them. In exchange, they willlet you and allow you to market to their lists. This way, you reduce the amount of risk that you have to take and youdon't need to spend any money. Joint venture, one of myfavorite strategies in marketing. Number three, content marketing. No different than what I am doing here. You could create content. It could be a blog, it could be a podcast, it could be a video. When you cannot spend money,you have to spend time. You have to invest thetime to create the content out in the marketplace. In the beginning, you need volume.
You need a lot of quantityto cut through the noise in the marketplace. And knowing that it is a longgame, it is a slower game, but if you get started today,you would get better at it. You will be more efficient. And before you know it, you could crank outcontent just like that. So way number three, content marketing. Way number four, be a gueston other people's platform. Be a guest on other people's blog posts. Be a guest on other people's podcasts. Now, in order to do this, yougot to be good at what you do. Doesn't mean you got to be famous, but you got to be good at what you do. You got to bring somethingunique to the table that they would want togive you that stage time, they want to give you that media time. You have to be good at what you do, but there's also a very good way because they've alreadybuilt up a lot of trust with their audience and if you could addvalue to that audience and you say, hey, you know what? I have some expertise thatI could bring to the table. Ask me questions, interview me. What can I do for you? Write an article. That's another way for you to tap into other people's audience. Way number five, send out a pitch video.
This is a technique thatI teach my students. Now, you've got to listen very carefully because otherwise, youwill be spamming people. First you have to identifywho are your ideal clients. So you create that list first. It could be 30, 50 people. You find out who they are,you find out what they need, you find out what problemsyou could solve for them and you have to make each video custom. And you shoot a littlethree, four minute video addressing to that potential prospect. And you just send it to them. That's it. You just send it to them,not to pitch your services. You offer them somethingworth of value upfront. This actually works extremely well because you stand out, you let the prospect hear you, feel you. They can see your facial expression. And if you're not pitching,just adding value, you could make that initial contact, and from there, youestablish the relationship. They may not do businesswith you right now, but you have made that connection or they might refer someone to you.
So those are the five ways you can market yourself oryour business with no money. One of the most importantthings that you have to do if you never want to chase clients again, is to accumulate whatI call social capital. In my book, "Unlock It", I go much more in depth onexactly what is social capital and how do you accumulate social capital so you never ever haveto chase clients again. If you want to get a freecopy of my book "Unlock It", click on the link below andget your free copy today. All you have to do istake care of the shipping. So get your copy today.
){kind=link}
0 Comments